Creative direction and design for digital products.
Selected work
Target Circle
We helped move Cartwheel into a new home and look on the web - Target Circle. With the addition of earning money back and charitable giving, Circle became Target’s largest ever loyalty program.
3M.com
3M had a new look and brand guide, but it didn’t yet live on-screen. We partnered with BBDO Minneapolis to implement and refine their new look and feel for the web.
Cadillac
From the launch campaign of a new car to translating print catalogs for screen, we helped fallon bring everything Cadillac to life within digital spaces.
Target Weekly Ad
For Target we helped create an app that took the printed pages of the weekly ad and transformed them into the digital world, giving access to to thousands of products in a way that was optimized and faster to use on-screen.
Honeywell
Honeywell took industrial combustion systems from messes of wires and miscellaneous equipment to a streamlined and user-friendly system. We did the same for Schermer and Honeywell Slate on the web, telling the story of how this new modular system allows for thousands of potential combinations quickly and easily.
